Bashing Industry leaders for Better Business ?

In all industries there are leaders, companies that lead by example, effort, know how, and flat out statistics. It is wonderful to be a leader in a particular field, unfortunately it also makes you a target for smaller struggling companies who do not do the volume that the industry leading companies do. It seems that the new method of action by these inferior companies, is to bash the top companies. In this blog we ask the question, is it right for companies that are simply failing, to make accusations and flat out lie to paint their companies in a better light,regardless of their field ? Another words is it ethical to bash a company simply because they are more successful than you are? It seems in these times for some companies the answer is Y-E-S. Not naming any names since that goes against a leaders ethics, but there are some out there(you know who you are) who have come to what can only be described as"a last ditch effort" when all else fails, when they fail, blame it on the masses! It has nothing to do with your unethical practices, it is everyone else who is wrong and keeping you down,stopping your success, its certainly not you of course. You need to take ACTION and EXPRESS your particular specialty, not your sour grapes and short comings. Sometimes in business like in life, you have take a look in the mirror for answers, sometimes others are just better in their field, in their marketing, with their connections, with their accounts etc.. it is the American way. Any small business owner in this country who sees that a particular company (smaller less successful company) names and bashes much bigger and well known companies on their web sites in their advertising etc. would raise an eyebrow, I mean don't talk about how you and your company is the best, bash the well known companies, and never have any actual proof or data to back you up.Just say anything. This post is just an observation of different industries including the Pet shipping industry and some of the levels that desperate failing companies will stoop to, is it right? We think not, what is your opinion please share your thoughts. Is "if you cant beat'em, bash'em" a smart tactic for those who are failing in business?